Whats up with these 2 minute divas matches?

im not talking about these divas not knowing how to wrestle or the wwe pushing undeserving talent. im talking abut the lack of time the divas get. on raw,sometimes the wwe doesnt even make the divas come out with their entrance its always getting back in the middle of the match for a commercial break. what the hell is this? the fans like always seem so uninterested. not only on raw but smackdown also. why is the wwe doing this? the commentary on the divas matches suck also by the way.